Rhetoric, Pathos ,Ethos and Logos

Ethos is an appeal to ethics. This will show the business's credibility. E.g "My three decades of experience in public service, my tireless commitment to the people of this community, and my willingness to reach across the aisle and cooperate with the opposition, make me the ideal candidate for your mayor.

Pathos is an appeal to emotion and will make the customer think about what relates to them and how it affects them emotionally. E.g"If we don’t move soon, we’re all going to die! Can’t you see how dangerous it would be to stay?

Logos is an appeal to logic and is a way of persuading an audience by reason. E.g "History has shown time and again that absolute power corrupts absolutely.